A great breakdown of what’s happening when you pay facebook for advertisements. Make sure when you’re using facebook for advertising to select the most specific audience you can! Especially if you’re a local business or know your customers well, be as specific as possible to cut down on these fraudulent likes.
WordPress is a fantastic tool for managing simple sites. This site itself is running wordpress! The blogging platform struck a chord with the web developer community and exploded to be one of the most popular content management systems. I’ve created this quick video that describes the very basics of how to manage your wordpress powered site. If you’re interested, please watch the video and if you have any comments or questions, please feel free to drop us a line and we’ll get you on the path to happy web administration 🙂
A man by the name of HD Moore, a computer security specialist, tried an experiment on his own a few weeks back. The aim of the experiment was to probe as many computers/devices as possible, and see what the results were. Moore pinged all 3.7 billion IP V4 address’ available through a clever program that he wrote, and the results returned 310 million devices with well known security flaws. Things like default passwords, admin/admin for username/password or even no passwords at all!
Moore’s experiments wasn’t exactly legal, but if you read his methodology, it’s not as though any harm was intended or came from the experiment, he was searching for an overarching view of the security status of the internet, and it’s bad. Make sure to change your passwords regularly and keep your software up to date!
At Incite promo, some of the most frequent questions we get asked are how search works, why is my page rank what it is, and what should our pages include for search engine optimizations. Gone are the old days of SEO, keyword stuffing, giant meta tag lists, and hidden content (people used to actually put giant lists of keywords just off screen for crawlers like alta vista to find.)
Search engines are smart, and way bigger than you might imagine. The index that Google maintains is over 100 million gigabytesand contains over 30 trillion pages it’s astounding to think that they are able to bring relevant results as you type them, let alone results that you really want.
If you’re interested, Google’s put together a great presentation page on how their search engine works at the link! If you have any questions about how to optimize your site for better search ranking, please give us a shout!
We here at Incite Promo have decided to start making the occasional video tutorials to answer some common questions that we get. Up this first week is how to easily make good looking signatures in MS Outlook. If you’ve ever tried to make a signature before, you know that it can be quite frustrating to build a good looking, well aligned signature in the box provided for you for signatures. Check out our short video for our tutorial!
I hope that you’ve accomplished last years goals and are ambitiously setting the bar higher for this New Year’s Resolution 🙂
Big news today in the mobile phone world: Ubuntu – the Linux distribution that out-Apple’s Apple, is releasing a brand new mobile OS that looks gorgeous. They’re promising a streamlined service and concentration on speed and fluidness, along with the amazing fact that a phone with this installed, once docked is running a full copy of Ubuntu! Really cool stuff. Can’t wait to see this OS in action: