When one man pinged the whole internet

A man by the name of HD Moore, a computer security specialist, tried an experiment on his own a few weeks back. The aim of the experiment was to probe as many computers/devices as possible, and see what the results were. Moore pinged all 3.7 billion IP V4 address’ available through a clever program that he wrote, and the results returned 310 million devices with well known security flaws. Things like default passwords, admin/admin for username/password or even no passwords at all!

Moore’s experiments wasn’t exactly legal, but if you read his methodology, it’s not as though any harm was intended or came from the experiment, he was searching for an overarching view of the security status of the internet, and it’s bad. Make sure to change your passwords regularly and keep your software up to date!

read more at technologyreview.com

Ever wonder how searching the internet works?

At Incite promo, some of the most frequent questions we get asked are how search works, why is my page rank what it is, and what should our pages include for search engine optimizations. Gone are the old days of SEO, keyword stuffing, giant meta tag lists, and hidden content (people used to actually put giant lists of keywords just off screen for crawlers like alta vista to find.)

Search engines are smart, and way bigger than you might imagine. The index that Google maintains is over 100 million gigabytesand contains over 30 trillion pages it’s astounding to think that they are able to bring relevant results as you type them, let alone results that you really want.

If you’re interested, Google’s put together a great presentation page on how their search engine works at the link! If you have any questions about how to optimize your site for better search ranking, please give us a shout!


Welcome to 2013!

Hello and Happy New Year to you all!

I hope that you’ve accomplished last years goals and are ambitiously setting the bar higher for this New Year’s Resolution 🙂

Big news today in the mobile phone world: Ubuntu – the Linux distribution that out-Apple’s Apple, is releasing a brand new mobile OS that looks gorgeous. They’re promising a streamlined service and concentration on speed and fluidness, along with the amazing fact that a phone with this installed, once docked is running a full copy of Ubuntu! Really cool stuff. Can’t wait to see this OS in action:


Wikipedia … Nearing Completion?

Wikipedia is a never-ending compendium of human knowledge. Anyone can make an article on anything they like, and anyone can edit it. Wikipedia is probably by now your default go-to when you don’t know something. Well there’s big news about wikipedia these days – Article growth and edits are slowing, we’re adding fewer new things to wikipedia every day, and we’re arguing less about the articles already on there. It’s arguable that this is a very good thing, it means that Wikipedia has matured and now contains just about everything that needs defining (obviously as long as we keep creating new knowledge and stuff Wikipedia will continue to grow) and the things that are on Wikipedia are more agreed upon now.

Wikipedia still needs editors though – vandalism still has to be culled and if you’re an expert in your field, please contribute! Read the whole article in the Atlantic of the completion of Wikipedia here

Algebra to blame for a 1000% increase in wireless network speeds!

Bet you wish you didn’t sleep through that grade 10 class now!

Brainiacs at MIT have devised a way to essentially make your phone, tablet or laptop calculate which information it’s missing from the wireless provider due to connection issues. Essentially replacing a table of contents at the front of each data packet with an algebraic equation that describes all the contents of the packet. Pretty cool stuff! Read more here: http://www.extremetech.com/computing/138424-increasing-wireless-network-speed-by-1000-by-replacing-packets-with-algebra

Should your business be mobile?

Should your business go mobile? What does going mobile entail, who uses it, and what are the benefits? These are all good questions, and they are ones that you should be asking yourself about your company. Would you benefit from having a mobile web page, and what should your mobile website do for your customers?

The real answer is – it depends. I would suggest having a mobile friendly website, one that can scale properly to the size of the device that the user has, and presents the information that they are probably looking for readily (location, contact information, hours of operation) That is really just the basic though. If you’re really looking to expand your business and get customers, you should seek ways to engage them through your mobile site that drives business to you. How you do that is going to be specific to your business, but ways to think about how you can create these opportunities are to really consider the situations that people would be using their phone or tablet to look up your company. If you’re interested in learning more about what you can do with a mobile presence, what you should consider, and how to come up with a game plan, take a look at Google’s Mobile Playbook it really drills down some basic stats, considerations, and game plans for taking your business to the streets!

Sick Of Passwords? Us too.

Mozilla – the team that makes Firefox, has released Persona into public beta. We can start including it into your web pages now, it’s a unified password system to log into websites built right into your browser. The aim of Persona is to get rid of all of your passwords for sites and use this service to log into everything. It’s been developed as an open source project so the code has been under the scrutiny of the developer community looking for weaknesses and has been deemed ready for beta! For website owners, you’ll be able to integrate persona as a login method to your site with a few changes, and you can include your logo and site name into the pop up login box. I hope that this catches on and we’ll no longer have to remember hundreds of passwords each with their odd quirks and bizzare requirements (starts with a lower case letter and must contain at least 3 symbols etc)

Read more about the release here: http://identity.mozilla.com/post/32395255498/announcing-the-first-beta-release-of-persona